Our story
Established in 2020, Chapter&Fable is a brand communications consultancy based in North Leeds but operates internationally. Geographic borders don’t hold us back, and we’ve worked with clients across the UK as well as Australia, central Europe and North America.
Small in size, big in capabilities
Being a small practice means our strategists are able to get personally involved in every project and nurture long-lasting client relationships.
It also means that we get to be choosy about the type of work we take on. Client and consultant fit is key, and we want to ensure everyone we work with gets the best possible experience and outcome. This means, sometimes having to say no to certain projects. It’s nothing personal, it just means we can stay focused (and you’ll see below that’s one of our core values).
Meet the founder
RACHAEL SIMPSON (FCIM) Managing Consultant
Strategist, deeply experienced in sales, product and marketing strategy development across various industry verticals - from science, technology, engineering and manufacturing, to food retail, e-commerce and professional services.
Rachael leads Chapter&Fable and is responsible for all aspects of client management and service delivery, from strategic consultancy, to planning and implementation.
She founded Chapter&Fable after over a decade working in senior marketing roles, and holds Chartered Marketer + Fellow status from the Chartered Institute of Marketing.
Out of work, Rachael has multiple passions where she aims to increase her knowledge: psychology, anthropology, history, languages, art and photography. She enjoys reconnecting with nature, visiting museums, escaping into a good novel, and attempting to practise conversational Spanish.
How we work
With a remote-first, lean business model, if we need extra capacity or specific skills, we’ll draw expertise from our established network of carefully-selected and talented freelance partners who bring their expertise to client projects - from animators and designers, to copywriters, PR consultants, PPC specialists, web developers, videographers and more.
This way, our clients get the creativity & brains of a large agency, but without the overheads (or egos) making us easy to work with, able to adapt and flex to suit our clients’ needs, timeframes and budgets.